Sustainability & Responsibility
Sustainability is becoming increasingly important in the world, and at Abrazi, we have been considering it for a long time. By producing in Europe, our jewelry doesn’t have to make a long journey of thousands of kilometers. This not only reduces transport costs but also cuts CO2 emissions. Less pollution, less waste, better for the planet.
Furthermore, we are confident that our jewelry is made under good, fair working conditions. Europe has strict regulations regarding working conditions and environmental friendliness.
A Strong Brand: ‘Made in Europe’
More and more consumers value products made in Europe. Not only because they are seen as more reliable and sustainable, but also because “Made in Europe” carries a certain emotional value. As Arthur puts it:
“Something made in Italy just has a higher emotional value.”
Abrazi works with factories that also produce for top brands such as Chanel and Dior. We draw a lot of inspiration from this and learn a great deal from it.
Cheap is Not Always Better
Many of Abrazi’s competitors produce in Asia, where production costs are lower. However, those lower costs often come at the expense of quality and transparency. We believe that a high-quality product made with craftsmanship and an honest production process ultimately provides more value. As Arthur says:
“If someone wants a quality product, ‘Made in Europe’, they will eventually choose us.”
A Conscious Choice
Our decision to produce within Europe aligns with what Abrazi stands for: craftsmanship, quality, and responsibility. By producing close to home, we can offer our customers the best jewelry with a focus on high quality.
Explore our collection and experience the quality of Made in Europe for yourself.
